As apart of an undergraduate Industrial Design senior thesis, I developed an entire marketing, re brand positioning, retail design, and merchandising strategy for Nike. This campaign was to be "rolled out" globally and designed for quick construction. The design needed to be clean, as well as sell the Nike brand in these specialty shops. Full design and construction documentation submitted to the head of global merchandising for Nike worldwide, Mr. Bryce Dugan. Research was done on wayfinding, sales, marketing, construction, brand identity, sports physiology, and "roll out" done for this project. The Nike brands researched and implemented in this prototype "NIKE MIDWEST" store were the following: Nike Football, Nike Basketball, Jordan, Tiger Woods, Nike Baseball. The brand repositioning was to make specialty boutique Nike stores that, from an aesthetic standpoint, would be a direct reflection of the environment of the consumer in that region. This would be reflected by way of form, function, colour, and environmental graphic. In addition, wayfinding kiosk points are placed throughout the store to both assist with traffic flow as well as touch the consumer more directly.This marketing campaign, developed by myself, was to counter negative press of overseas mispractices. Store audits of the Millennium Mall (Dallas, Texas) and NIKETOWN CHICAGO were done as well. To summarize, a three hundred page marketing, brand identity, construction documentation, merchandising, industrial design, and brand repositioning campaign was done entirely by myself in a period of twelve weeks. The illustrations of the kiosks, interiors, and storefront as seen above are done entirely in marker and pen. Retail design knowledge based on two quarters of retail prototyping as well as being visual merchandising and sales for Tommy Hilfiger. All perspective and kiosk images done with marker and pen. The design department at THE Ohio State University is ranked number 1 in public institutions and number 5 nationally according to U.S. News and World Report.

The Beijing Hotel is an international monument that was a renovation project for The Republic of China. During this time at NBBJ, I was responsible for research on both fixtures as well as textures (materials). In addition, I had to become familiarized with the Chinese culture, due to the fact that Chinese government officials would frequent the studio. Lastly, this project was worked on by several studios within NBBJ, one of which was headed by a member of the Interior Design Hall of Fame, Ms. Rysia Suchecka. During conceptualization of both interior and exterior architecture, I was fully engaged in shadowing. This project used computer visualization for presentation. This hotel project was an amazaing experience and my first encounter with international politics. Ranking of number two in the world during the time spent there.

The Reebok Golf Sandal (Greg Norman Line) was conceptualized by myself and a business partner, Mr. Jason Patrick; and presented in PowerPoint format to the office of the CEO of Reebok, Paul Fireman. The strategy of this product was to position Reebok in a competitive product sales market against their rival, Nike. Tiger Woods had just won the Masters for the first time in 1997 and Nike had launched their “I Am Tiger Woods” campaign. This product was intended to reposition Greg “The Shark” Norman, signed with Reebok, into a younger consumer age bracket. The marker renderings above are two of four designs submitted.

Worked with ConAgra structural engineer to design and develop the ConAgra Nashville plant (design documentation completed). ConAgra is the world's largest commodities company. The division of ConAgra this plant was done for is Arrow Industries.

Custom MSV interior designed for John H. McConnell, owner of the Columbus Blue Jackets, while working in the Design Engineering Department at Custom Coach. Specification of custom millwork and interior architecture on this MSV. Custom Coach is considered the top ranked MSV and Coach design company in the United States. Other clients of Custom Coach include John Madden, President George Bush Sr., and Reverend Louis Farrakhan (who I met in person).

Gensler is the architectural firm ranked number one in the world. This is one of the projects that I worked on while there. Volkswagen is one of the top brands on the planet and a high profile client. I did design development, construction documentation, and presentation pieces to Volkswagen clientele while at Gensler. Part of the work that I did was "rolled out" to Volkswagen dealerships globally. I was on global retail steering committees to discuss retail design, environmental psychology, shopping behavior, and merchandising strategy to benefit the retail division of Gensler: Studio 585. The other retail client that I worked with was Lincoln Mercury as apart of "rollout" concept work. The art directed designs worked on by a team including myself were constructed at every Lincoln Mercury car dealership globally. This included strategic brand identity placement as well as presentation meetings to clientele. Other projects included store design development of Adidas. Lastly, one of the architects that I shadowed, Mr. Kevin Sullivan, had studied under Frank Gehry. I was recommended for graduate school at ACCAD at THE Ohio State University (where CGI was founded by Professor Emeritus Charles Csuri- former all american football player on THE Ohio State University National Championship team) by a Vice President (partner and managing director of the Atlanta studio) at Gensler, who studied architecture at Harvard, Mr. Darrell A. Fitzgerald, FAIA.

Gensler is the architectural firm ranked number one in the world. This is one of the projects that I worked on while there. Construction documentation as well as lighting and custom millwork completion. I was staffed as an interior architect on this project. I was recommended for graduate school at ACCAD at THE Ohio State University (where CGI was founded by Professor Emeritus Charles Csuri- former all american football player on THE Ohio State University National Championship team) by a Vice President (partner and managing director of the Atlanta studio) at Gensler, who studied architecture at Harvard, Mr. Darrell A. Fitzgerald, FAIA.

Gensler is the architectural firm ranked number one in the world. This is one of the projects that I worked on while there. Construction documentation as well as lighting and custom millwork completion. GTE is one of Gensler's Fortune 500 clients. I was staffed as an interior architect on this project. I was recommended for graduate school at ACCAD at THE Ohio State University (where CGI was founded by Professor Emeritus Charles Csuri- former all american football player on THE Ohio State University National Championship team) by a Vice President (partner and managing director of the Atlanta studio) at Gensler, who studied architecture at Harvard, Mr. Darrell A. Fitzgerald, FAIA.